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ERIC
RONALD
Who is Eric

Hi, I’m Eric!

I have always been passionate about telling stories. Originally I was drawn to cinematography. Today I find myself drawn to capturing real stories for real people. A good place to do that is at a wedding.

Many years of my life have been spent finely crafting images. I learnt the technical aspects and image making during my time in television and explored the art of light and the language of visual storytelling during my time in filmmaking. My past experiences have been super helpful and influence how I photograph. It may surprise you, but in some ways photographing a wedding day is not unlike making a film. It’s all about crafting a story through the lens through a sequence of images. I like to do that with a unique and creative kind of vibe while steering well clear of Cheese Town. After all, this is my art.

To be a fly on the wall with my camera on a wedding day is pretty awesome and fulfilling experience for me. There is always something to photograph; whether it be the people, the place, the light, or tiny little details. However in my mind, the most important thing for me to photograph are those precious, fleeting moments that happen organically throughout the day. Authentic moments of human connection. Laughs, tears, joy and romance. The unexpected and spontaneous stuff. These moments are the fabric of every story.

Life is about our relationships. In my mind, human connection is everything. One of my most important relationships is with my son Fox. I love him dearly. He is still young, but I set out on my relationship with him with the hope to pass on whatever wisdom I am able to collect in this life, just as my parents did for me. Funnily enough, it seems more often than not Fox is the teacher and I am his student. He reminds me to live life in the moment, be amazed, be curious, hug lots and laugh often. Together we are silly, and I reckon that’s about the most important thing to be.

Another important relationship I hold is with my brother, Lee. Sadly he left this earth far too young, but he lived long enough to leave his mark on me and those close to him. He lives on in my heart and continues to inspire me to always be better; to be compassionate, resilient, dedicated, creative and unashamedly different. Lee’s hand is in all that I do, especially my photography.

For me it’s important to remember that every story is different, every couple is different, every wedding is different. I strive to reflect that in my pictures. You, the couple, are my muse.

 

I pride myself on continually trying new ideas and experimenting on new ways to craft images and tell stories with my pictures. The couples that I work with are excited about this, trust me, and go on that adventure together. I put a whole lotta love into what I do and my hope is that your pictures with be something new, unique and finely crafted. Most importantly however, I want to surprise you, and give you a genuine and beautiful representation of you, your love and your wedding story.

My heroes? Of course my brother Lee. But also my Mum and Dad – Peter & Shelly. They guided me to follow your dreams and live a life of purpose, fulfilment and integrity. I’m also so incredibly lucky to have my gorgeous and talented partner Katie in my life. Both our similarities and our differences could not be more perfect. We love and embrace each others uniqueness and we constantly inspire each other to grow as individuals, as a couple and as photographers. But also, most importantly, we remind each other to be silly, as much as possible too.

I believe that the only mark we truly leave behind lies in our relationships; our friends, our family and our partners. So yes, I want to create beautiful images that you can proudly hang on your wall, but I also want to capture the love that you share with your loved ones and most importantly, your soon-to-be husband/wife.

Xx

Eric


[Video Credit – Humdrum Films]

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Alternatively hit me on eric@ericronald.net

Contact
FAQ

Where are you?

You can take the boy out of the country, and put him in Prahran, Melbourne, Australia. Home of trendy haircuts, chia smoothie’s, skinny jeans and kick-ass wedding photography.

How much do you cost?

I’m not for sale but my wedding photography services most definitely are. For info and pricing please get in touch using the contact form above or clicking that annoying contact button floating around all over the place.

But our wedding is in a galaxy far, far away…

I love the variety of what I do. It keeps me fresh. I also love to travel, very much. So whether you are getting married close to home or in far away lands please don’t hesitate to drop me a line. I’d love to hear from you. Please note that I hold US citizenship too which comes in handy quite a bit too. 

What do we get?

There’s a lot more info on this in my pricing guide, but in a nutshell…

You can expect to receive 400-600+ images depending on what package you got for. Don’t worry though, more often than not I will give you too many images rather than not enough. I take the time to edit and polish every single image myself. This is a process that involves technical precision, expertise, a keen eye and of course a bit of creative flair. That’s why I don’t trust this important process in the hands of anyone else.

First, you will first see your wedding story as a slideshow online. Have the kleenex on standby for that one. What’s a slideshow you ask? Here’s an example…

After you check out your slideshow soon after you will receive your entire photo collection via your very own online gallery and print store. Lastly, you will receive a pretty little parcel in the post containing your print and screen resolution images on a magical USB drive.

Do you do albums?

Yes indeed. Albums are the ultimate way to present your wedding story. I guarantee beautifully designed & printed, non-cheesy album goodness. These guys will live on your coffee table, not under the bed. No tweezers or white gloves required. For info and pricing please get in touch.

I’ve been awarded the AIPP AUSTRALIAN ALBUM OF THE YEAR three years in a row which is nice.  

Do you do family photos?

I know, I know, they can be a pain but I do encourage all my couples to get onboard the family portrait train. For the sake of 15 minutes of your precious time we can keep the mums and dads happy and create a lovely record of you with your loved ones (so that in years time you can look look at how much everyone has aged and how funny everyones hairstyles and outfits look). In terms of the big ‘group photo’ of you guys and all of your guests, I personally don’t recommend it but will happily oblige if you have your heart set on it. 

What are your thoughts on an unplugged ceremony aka not allowing guests to take photos?

In my role I try to keep impartial to such things. If all the guests are up taking photos on cameras, phones and iPads that will inevitably be part of the vibe of the ceremony which will be documented. However there are legitimate reasons to seriously consider the unplugged option . It allows me to take unobstructed photographs of the ceremony and importantly it encourages guests to be fully present and experience your ceremony in all of its wedded glory.

We’d like to meet you to make sure that you’re not a creep.

Fair enough. I’d love to! I’m based in Prahran in Melbourne and am generally pretty flexible for an in-person catch up Monday-Friday during and after hours. If you’re busy/out of town/overseas we can battle through the inevitable awkwardness of  a FaceTime/Skype catch up and I will happily introduce you to my dog Charlie-boy. 

Does anyone else tag along?

Most of the time I shoot solo. For me and my approach, generally I find shooting on my own gets the best results. I’m told I have a ninja-like ability to be everywhere at once too. That said, once in a while for whatever reason (logistical, 300+ guests etc) an additional shooter may be a good idea in which case I can tee that up for you. 


Should we feed you?

If you can pop me down down for a vego meal at the reception that would be awesome. I’ll happily survive on my musli bars, bananas and coffee prior to that.

Do you work with videographers?

Yes, BUT… Do keep in mind that it is important they are on the same page. They can have a different visual style of course, but they do need to happy to follow my lead, especially during portrait time. I  happily work with all kinds of videographers and do what I can to ensure they get what shots they need as well. 

Scroll down to the next section for some recommendations.

Eric! We are shitting our pants about getting our photo taken.

Don’t worry guys. That’s very normal. In fact most couples mention that at some point.  I’ve got your back! I hate getting my photo taken as well. I think it’s a good indicator that you’re a real human with a pulse. Making you feel comfortable and at ease in front of the camera is an important part of my role and something that I take pride in. Ultimately that equates to natural and authentic photos and an enjoyable experience for you on your epic day which is super important as well. 

Ixnay on the pose, hey?

The whole posing thing can sometimes be a worry for couples which is totally understandable. No one wants to be pushed, pulled and bossed around on their most special of days. For me, very little of the day involves posing. During the portrait session, I keep things natural juices flowing while also offering a bit of direction to craft and compose the images into something more beautiful, and also create the more conceptual stuff. If it’s a worry, don’t worry, we can always work out a game plan that suits you. Before and on the wedding day I’m always vibing on creating an environment in the portrait session that suits the couple, which is different each and every time. 

Some of your photos look ‘dark’ & ‘moody’. Will all of our photos look like that?

No! Absolutely not. Light is my friend and I love playing and using it in all of it’s many forms to create drama and dynamic in your wedding story. So yes, at times when appropriate I may rock a low-key (aka quiet/ dark/moody) look however that will always be far outweighed with high-key vibes (aka light/bright/happy). For me it’s all about playing with and utilizing the full spectrum of possibilities with light to create a beautiful set of images. Still confused or concerned? I’d be more than happy to talk your ear off about it when we catch up. 

We’re pretty overwhelmed with all the schedule stuff. Can you help?

Most definitely. I’ve got a few weddings under my belt and if you wish I will happily help advise you on a rough schedule for the day to ensure we have plenty of time for you to enjoy everything and that we’re working with the best daylight available to make for pretty pictures. Either way I will always put together my photography schedule for the day to ensure that I’ve got all of the info I need, we have a solid game plan and that we’re on the same page in terms of where I will be and when on the day.

Buddy old pal, can you hook us up with a cheeky little dealio?

If you’ve come this far than hopefully you’ve noticed I’m all about quality not quantity. I love what I do and I take on a limited amount of projects each year which allows me to fully invest myself into my art and each project that I take on. Sadly this doesn’t leave me open to negations. That said, of course I understand that you have a budget to consider. So either way, please go ahead and get in touch and if I’m not your man I can happily point you in the right direction. 

I’m a photographer. Can you teach me stuff?

Absolutely. I have a very exciting project in the works called AKADAME. It’s going to be awesome. Head over to www.akadame.net to join the mailing list and stay informed. 

I also run one-on-one all day mentor sessions which can be particularly helpful because I can cater them specifically for you and your requirements. Drop me a line if you’re keen!

Is there anything else we should know about you Eric?

I  am all for marriage equality #loveislove and a proud supporter of Animals Australia & Oxfam.

What is life?

Now that’s a good question. I often ask that myself. Not real sure as yet, but probably something to do with love, kindness, the big guy/girl upstairs, pot-plants, and mid-century Scandinavian furniture.

Over the years I’ve been lucky enough to photograph at some awesome venues and work with some incredible people that are super passionate about what they do. Here are some of my favourites…

Videographers

Humdrum Films, VIC

Tango Films, VIC

Moon and Back, VIC

Light Noise Films, NSW/TAS

Venues

Half Acre, Melbourne

Butterland, Newstead, VIC

Euroa Butter Factory, VIC

Glasshaus, Melbourne

Gather & Tailor, Melbourne

Rupert on Rupert, Melbourne

Sri Panwa, Phuket

Criffel Station, Wanaka, New Zealand


Dress Designers

One Day Bridal

Rue De Seine

Caterers / Booze

Firecracker, Victoria

Tom Collins Caravan Bar, Victoria

Bursaria, Victoria

Florists

Flos Botanical Studio, Melbourne

Blooming Brides, Melbourne

Cecilia Fox, Melbourne

Botanics of Melbourne, Melbourne

I Heart Flowers, Melbourne

Celebrants

Jo Betz, VIC

Damon Hughes, VIC

Meriki Comito, VIC

Michael Webb, VIC


Photo Booths

Heartbreak Booth, VIC

Makeup Artists

Monica Gingold, VIC

Caroline Massola, VIC

Janice Wu, VIC

Amy Kenny, VIC

Chantelle & Jade, VIC

Tiarna Robertson, VIC

Event Planning / Styling

The Style Co., VIC

Gorgeous, VIC

Toko Events, VIC

Dot Dot Dash, VIC

Take Us To Thailand

Will & Jac, VIC

Jenna Hewitt, UK

Friends
Press

 

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